Email List Best Practices
Building an email newsletter or customer list is one of the best long-term investments you can make as an affiliate. Your traffic can disappear, and your conversion rates can drop off, but as long as you have a good list of people you can market to, you have a real, long-term asset that costs almost nothing to maintain.
There are a number of practices you should adhere to if you want to maximize your success, though. Below, we’ll take a look at some of the best practices for affiliate email marketing.
- Don’t wait too long to mail your list. If people sign up for your list, you shouldn’t wait any more than a couple of weeks to reach out to them for the first time. In fact, even a couple of weeks may be too long in some cases. Reach out quickly and remind them of who you are and why they joined.
- Don’t let too much time elapse between mailings. When people suddenly get an email from someone and they can’t remember ever opting in, they tend to make a lot of spam complaints. That can hurt your standing with your email provider. It doesn’t do much for your conversion rates, either.
- Stay aware of CAN-SPAM laws. The penalties for violating CAN-SPAM are quite large, and certainly not worth the tiny amount of additional income you might make by violating the rules. Stay safe and check in with the most current laws from time to time.
- Test different types of headlines. Don’t ever assume that you know what it takes to make a headline that people click on. Test numerous different tones, styles, and techniques for getting the attention of your reader. Use short headlines, long headlines, intriguing headlines, and straightforward ones. Over time, you’ll get a better idea of what works with your audience.
Email marketing is a tough field, and there are professionals who have spent their entire careers learning about the best ways to market by email. For those of us who don’t have time to do all of that work ourselves, we can take a shortcut by using a provider like aWeber, which offers both mailing services and plentiful advice.
