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Finding those Golden Eggs with Affiliate Marketing

 

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5 Tips for Marketing Physical Products as an Affiliate

A lot of affiliates immediately feel drawn to the “make money online” niche, or they like to go after the big offers on CPA networks.  The whole time, though, there are thousands of affiliates quietly making money on physical products with a lot less competition and a lot less volatility.

Physical products can definitely make for an easier time as an affiliate, but there it’s just like every other kind of affiliate marketing in that it comes with its own set of rules and quirks.  Before you get started with marketing physical products, consider these tips:

  • You need to be very specific. If you’re promoting grills, you can’t just bid on the keyword “grill” and except big things to happen.  Even “Weber grills” is probably not specific enough.  You want people who are very close to knowing exactly what they want, as they are the most likely ones to convert to sales.
  • Modifiers can mean big money.  Often, merchants advertise their goods with brand names and colors and model numbers.  A lot of them, however, forget that consumers also search things like “cute recycling bins” or “stylish blue flats”.  These less common modifiers can be easier to rank for and much more profitable for the average affiliate.
  • Not all products work for paid advertising. If you’re promoting a $5 product with a 10% commission, your take on each sale is going to be $.50.  If you’re paying .25 cents/click, that’s not a margin you can support for long.  It’s better to focus on products with a minimum of $10/sale for the average transaction.
  • SEO is your friend. When margins are tight on PPC, you can dramatically improve your overall profits with the SEO traffic that continues to come even after campaigns have failed through paid traffic methods.  With a properly optimized site, no paid traffic test is ever completely wasted.
  • Finding ways to keep your visitors can be the difference between a super affiliate and a struggling affiliate. You put a lot of time into getting people to your sites, so it makes sense that you should also spend time building a newsletter or otherwise bringing your traffic back again and again.  It’s not about single commissions anymore.

One of the best resources on learning to market physical products is Rosalind Gardner’s Affiliate Marketing Handbook.  Check it out and see what you’re missing.

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Email List Best Practices

Building an email newsletter or customer list is one of the best long-term investments you can make as an affiliate.  Your traffic can disappear, and your conversion rates can drop off, but as long as you have a good list of people you can market to, you have a real, long-term asset that costs almost nothing to maintain.

There are a number of practices you should adhere to if you want to maximize your success, though.  Below, we’ll take a look at some of the best practices for affiliate email marketing.

  • Don’t wait too long to mail your list. If people sign up for your list, you shouldn’t wait any more than a couple of weeks to reach out to them for the first time.  In fact, even a couple of weeks may be too long in some cases.  Reach out quickly and remind them of who you are and why they joined.
  • Don’t let too much time elapse between mailings.  When people suddenly get an email from someone and they can’t remember ever opting in, they tend to make a lot of spam complaints.  That can hurt your standing with your email provider.  It doesn’t do much for your conversion rates, either.
  • Stay aware of CAN-SPAM laws.  The penalties for violating CAN-SPAM are quite large, and certainly  not worth the tiny amount of additional income you might make by violating the rules.  Stay safe and check in with the most current laws from time to time.
  • Test different types of headlines.  Don’t ever assume that you know what it takes to make a headline that people click on.  Test numerous different tones, styles, and techniques for getting the attention of your reader.  Use short headlines, long headlines, intriguing headlines, and straightforward ones.  Over time, you’ll get a better idea of what works with your audience.

Email marketing is a tough field, and there are professionals who have spent their entire careers learning about the best ways to market by email.  For those of us who don’t have time to do all of that work ourselves, we can take a shortcut by using a provider like aWeber, which offers both mailing services and plentiful advice.

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Overcoming the Perfection Problem

The failure rate in affiliate marketing is astonishingly high.  For every 100 people you meet who will try some form of affiliate marketing, you can be pretty confident that only one or two will succeed.  Quite frankly, the odds suck.

Still, there are certain traits that you can spot that will tell you right away which affiliates will succeed and which ones will languish forever in failure.  The failures will spend months or even years planning, plotting, and “learning”.  Nevermind that they already know more than enough to do what needs to be done – they’re just not ready to take the plunge.  Other failures will be woefully unprepared for the challenge.  They’re the people who barely know how to turn their computers on, but they’re convinced that it will turn into their fortune.  That’s not to say that you need a lot of technical know-how, but a simple computer course can head off a lot of problems before getting started.

The ones who succeed are the ones who approach affiliate marketing like a real business.  They pick one or two educational courses, read over the material, and immediately start creating campaigns.  When other affiliates are browsing forums, these future successes are grinding away – making pages, chatting with affiliate managers, and actually risking real money.

The trick is to make sure that you’re one of those affiliates.  Constantly ask yourself if you’re doing what you should be.  Are you worrying about perfection?  Don’t.  You’ll never be perfect, but you WILL be a perfect failure if you never get started.

Start now – if you’re not already, join a course that fits your goals, then start applying what you learn immediately.

Great Internet Marketing Courses to Get You Started:

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Promoting Physical Products

Although a lot of affiliates do prefer to start out with the CPA networks and their lead gen or free trial offers, there’s also a lot to be said for starting out with physical products.  Instead of using networks like Azoogle and Clickbooth, affiliates who promote physical products use networks like CJ, Linkshare, and Shareasale.  And instead of using traditional affiliate landing pages, affiliates promoting physical products are more likely to build larger niche sites around several products.

A lot of affiliates shy away from physical products because they believe the commissions are too low.  While that can certainly be true in some cases (especially if you’re paying for your traffic), there are a few advantages that these affiliates are overlooking:

  • Physical product sites tend to have higher quality scores due to a larger amount of unique content.
  • Physical product sites nearly always get a steady flow of search engine traffic, assuming that the most basic SEO measures have been implemented.
  • Physical product sites are very stable.  Instead of offers that rotate on an almost weekly basis, you have real products that can last years with the same links.
  • There are a huge number of datafeed tools to semi-automate the process of building sites around physical products.
  • Ad networks love ads for “real” products.  When you order a free trial acai berry product or you sign up for auto loan comparison, a lot of people get something they’re not fully expecting (rebills, endless calls from having their personal info sold, etc.).  With physical products, people know what they’re getting and everything is on the up-and-up.

If you’re interested in learning more about promoting physical products, Matt Wolfe’s Wordpress Classroom is a great place to start.   By using Wordpress as your content management system, you greatly simplify the overall creation and management of your affiliate site.  You’ll not only learn how to earn an income here, you’ll learn to create a stable, lasting source of income for you and your family.

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How to Pick a Good Domain Name

Having had the opportunity to see a lot of affiliate websites over the years, I’ve noticed that a lot of affiliates have great marketing skills until it comes to their domain name.  Given that it’s such an easy thing to master, I wanted to offer up a few tips that can help you out next time you’re picking a domain for one of your affiliate sites.

  • If you’re doing PPV, your domain name is of very little importance.
  • If you’re doing PPC, make sure that your domain name (a) conveys professionalism and (b) includes your keywords
  • Avoid hyphens wherever possible.  If you must use them, limit it to just one.  the more you get, the more spammy your site starts to look.
  • Try not to use “the best” or “top” or “great” in your domain name.  These descriptive words make many users perceive your site as “cheap” or unprofessional.  Suppose you are reviewing anti virus products.  You’re much better off calling your site something like “Skyview Anti-Virus” or “Armored Anti-Virus” (just some random “brand-sounding” word) instead of “Great Anti Virus” or “Best Anti Virus”.  If you have to SAY it’s great or the best, it often has the opposite effect in the mind of your target.
  • Don’t go too keyword crazy, either.  AntiMalwareRemoveSpywareFromMyComputer.com isn’t going to look trustworthy to many people.
  • If you’re doing SEO, domain name takes on a whole new level of importance.  Pick a main root keyword and make sure it is in your domain name.
  • If you are having trouble finding domain names, use a site like DotoMator.com to help simplify the process.  You can enter in two columns of words and then it will match them up in every permutation and show you which are available for purchase.  I have saved countless hours using DotoMator.com.
  • Use a good host that protects your domain name once you own it.  HostGator is one highly reputable company you can choose to host a large number of domains for a single low monthly cost.

Feel free to comment with any additional tips you might have!

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Ever Wanted Live Affiliate Assistance?

I’ve been trying to get away from posting purely promotional posts lately.  Sometimes, I see a system or course that’s just too cool, though, and I have to say something.  This is one of those times.  Gary Bacchetti’s affiliate marketing course is truly an exceptional find.  Instead of the usual ebook or video download-based course, his course is based on live chat room interaction.  You get to see exactly what he doesn’t, then copy and replicate his techniques.

Live instruction is such a critical part of shortening the learning curve for any new endeavor.  Unfortunately, it’s virtually impossible to find a skilled and willing instructor in affiliate marketing.  Most of us just have to piece together what little we can find in the form of forum posts, videos, and ebooks.  This course is a truly rare exception to the rule.

I’ve saved the biggest surprise for last, though.  With Gary Bacchetti’s course, you actually get a phone number you can call for assistance.  That’s the kind of thing you usually only get with extremely expensive one-on-one coaching sessions, and even then, your time is usually limited to a very short window.  It’s certainly not something you would expect to get with a course that’s less than $30/month.

If you’re still having trouble and the impersonal nature of most training courses is starting to wear on you, you should definitely check out this course – Gary Bacchetti’s Internet Marketing Training Program.

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Covert Opt-In

When it comes to list  building, it seems like some people are blessed, while others struggle for years with lists that never seem to get out of the 2-digits.  What is the difference between the two groups?

Sometimes, it’s as simple as having the right friends.  If you’re best friends with Frank Kern or Mike Filsaime, you’re not going to have any trouble building an email marketing list.  The same thing can be said of befriending popular web personalities or webmasters in other niches.

Relationship building is extremely effective, and it’s a great way to build your list.  However, we don’t all have those connections, and some of us just aren’t good at reaching the unreachable types.  For those of us who don’t have connections, freebies can be extremely fast and effective, assuming that you have an existing traffic source.  By offering your viewers some kind of free, interesting download, you’ll dramatically improve your signup rate.

That said, I still don’t have the secret to building a great email list.  In my experience, it has always taken a lot of hard work and time to grow a list.  That’s why I was so interested when I saw what Covert Opt-In had to say.  They are giving away top email marketing secrets in exchange for joining their list. From what I found on Google, that includes a host of tips on using social media to grow your list faster than was ever possible in the past.  To get the details, though, you’ll have to join their list.

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Making Money With Your Email List

Often, you’ll hear people say things like, “You’d have to be an idiot to not make money with a big email list,” or that you a big email list is practically a blank check.  Neither statement is true, though, as any good email marketing knows.  It can be difficult to strike the right balance with your users – the one that lets you keep their interest while still making money.

If you abuse your email list by being too promotional, you’re going to find that two things happen – (1) Your unsubscribes increase dramatically and (2) people stop opening your emails.  If you push it far enough, you may even start getting spam complaints.

Making money and keeping your list involves walking a careful line.  You need to make sure the content you deliver is consistently valuable.  That means that there should be a good ratio of non-commercial content to ads, and that the information you send is accurate and credible.  If you use junk articles or PLR content, users may begin to doubt your expertise on the subject matter.

If you use a quality email service provider like aWeber, you’ll have access to data on open-rates and click-through rates.  By watching the number of people who open and click through your emails, you can keep an eye on whether you’re losing user trust or composing emails that don’t interest your audience.

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Support Is Key

There are a lot of people out there who are great self starters.  They seek out resources and references, but ultimately, they burn from within and they don’t need a ton of support or encouragement.  This post isn’t for those people.  This post is for those of us who occasionally need a little prodding or a little extra push in the right direction.  It’s for those of us who have busy lives and get distracted from our goals every now and then.  It’s for those of us who need someone to be accountable to.

There are a lot of different internet marketing courses out there, but if you can’t figure out which ones are good for YOU, you’re never going to be successful.  Most courses are just information.  They don’t offer a community, they don’t hold your hand, and they don’t give you any extra encouragement.  Those  courses are great for the highly motivated and focused self starters.  In reality, though, most of us have busy lives filled with day jobs and spouses and kids.  We might read the material and get excited, but it’s extremely tough to sustain that level of motivation with so many other things competing for our attention.

If you find it hard to stay focused, make sure that the next course you buy is one with a little support.  Maverick Money Makers, for example, offers community access with your purchase, along with a 24/7 support desk.  No matter what niche you’re interested in tackling, though, you can almost definitely find a company that offers the kind of support you need.

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