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Finding Those Golden Eggs With Affiliate Marketing

 

Archive for the ‘Learn Affiliate Marketing’ Category

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Why Are 98%Of Newbies Not Making Money Online?

This is a fact that 98% of people trying to make money online are failing, well believe it on not it’s not your fault! The one click,push button,make a million dollars over night software that is being overhyped by the GURU’S simply doesn’t work like that.

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The Importance of Reliable Web Hosting

In this day and age, there is absolutely no excuse not to have some kind of reliable, reputable web host. Services like HostGator offer packages where you can host unlimited sites for as little as $7.95. That’s nothing. That’s 2 drinks at Starbucks, or less than one cocktail in a big city bar.

I think that at some level, we all know that we need good hosting. Not all of us fully understand why, though. Consider this:

  • Cheap hosting goes down frequently, often due to inadequate technical staff or abnormal or unacceptable levels of usage on each server. If your sites collectively earn $80/day and you know that your hosting is down an average of one day each month, your cheap, no-name hosting has just cost you much more than you saved by getting it.
  • If you go with free hosting, the situation is even worse. You can’t even get into certain affiliate networks if you don’t own a domain. Companies want to deal with professionals, not hobbyists.

If your hosting company doesn’t offer things like 24/7 support and hosting for multiple domains for each account, you should re-think your strategy.

What do you do about your hosting now? Do you wish you were doing something different? Have you ever made any major hosting mistakes?

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5 Tips for Marketing Physical Products as an Affiliate

A lot of affiliates immediately feel drawn to the “make money online” niche, or they like to go after the big offers on CPA networks.  The whole time, though, there are thousands of affiliates quietly making money on physical products with a lot less competition and a lot less volatility.

Physical products can definitely make for an easier time as an affiliate, but there it’s just like every other kind of affiliate marketing in that it comes with its own set of rules and quirks.  Before you get started with marketing physical products, consider these tips:

  • You need to be very specific. If you’re promoting grills, you can’t just bid on the keyword “grill” and except big things to happen.  Even “Weber grills” is probably not specific enough.  You want people who are very close to knowing exactly what they want, as they are the most likely ones to convert to sales.
  • Modifiers can mean big money.  Often, merchants advertise their goods with brand names and colors and model numbers.  A lot of them, however, forget that consumers also search things like “cute recycling bins” or “stylish blue flats”.  These less common modifiers can be easier to rank for and much more profitable for the average affiliate.
  • Not all products work for paid advertising. If you’re promoting a $5 product with a 10% commission, your take on each sale is going to be $.50.  If you’re paying .25 cents/click, that’s not a margin you can support for long.  It’s better to focus on products with a minimum of $10/sale for the average transaction.
  • SEO is your friend. When margins are tight on PPC, you can dramatically improve your overall profits with the SEO traffic that continues to come even after campaigns have failed through paid traffic methods.  With a properly optimized site, no paid traffic test is ever completely wasted.
  • Finding ways to keep your visitors can be the difference between a super affiliate and a struggling affiliate. You put a lot of time into getting people to your sites, so it makes sense that you should also spend time building a newsletter or otherwise bringing your traffic back again and again.  It’s not about single commissions anymore.

One of the best resources on learning to market physical products is Rosalind Gardner’s Affiliate Marketing Handbook.  Check it out and see what you’re missing.

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Email List Best Practices

Building an email newsletter or customer list is one of the best long-term investments you can make as an affiliate.  Your traffic can disappear, and your conversion rates can drop off, but as long as you have a good list of people you can market to, you have a real, long-term asset that costs almost nothing to maintain.

There are a number of practices you should adhere to if you want to maximize your success, though.  Below, we’ll take a look at some of the best practices for affiliate email marketing.

  • Don’t wait too long to mail your list. If people sign up for your list, you shouldn’t wait any more than a couple of weeks to reach out to them for the first time.  In fact, even a couple of weeks may be too long in some cases.  Reach out quickly and remind them of who you are and why they joined.
  • Don’t let too much time elapse between mailings.  When people suddenly get an email from someone and they can’t remember ever opting in, they tend to make a lot of spam complaints.  That can hurt your standing with your email provider.  It doesn’t do much for your conversion rates, either.
  • Stay aware of CAN-SPAM laws.  The penalties for violating CAN-SPAM are quite large, and certainly  not worth the tiny amount of additional income you might make by violating the rules.  Stay safe and check in with the most current laws from time to time.
  • Test different types of headlines.  Don’t ever assume that you know what it takes to make a headline that people click on.  Test numerous different tones, styles, and techniques for getting the attention of your reader.  Use short headlines, long headlines, intriguing headlines, and straightforward ones.  Over time, you’ll get a better idea of what works with your audience.

Email marketing is a tough field, and there are professionals who have spent their entire careers learning about the best ways to market by email.  For those of us who don’t have time to do all of that work ourselves, we can take a shortcut by using a provider like aWeber, which offers both mailing services and plentiful advice.

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Overcoming the Perfection Problem

The failure rate in affiliate marketing is astonishingly high.  For every 100 people you meet who will try some form of affiliate marketing, you can be pretty confident that only one or two will succeed.  Quite frankly, the odds suck.

Still, there are certain traits that you can spot that will tell you right away which affiliates will succeed and which ones will languish forever in failure.  The failures will spend months or even years planning, plotting, and “learning”.  Nevermind that they already know more than enough to do what needs to be done – they’re just not ready to take the plunge.  Other failures will be woefully unprepared for the challenge.  They’re the people who barely know how to turn their computers on, but they’re convinced that it will turn into their fortune.  That’s not to say that you need a lot of technical know-how, but a simple computer course can head off a lot of problems before getting started.

The ones who succeed are the ones who approach affiliate marketing like a real business.  They pick one or two educational courses, read over the material, and immediately start creating campaigns.  When other affiliates are browsing forums, these future successes are grinding away – making pages, chatting with affiliate managers, and actually risking real money.

The trick is to make sure that you’re one of those affiliates.  Constantly ask yourself if you’re doing what you should be.  Are you worrying about perfection?  Don’t.  You’ll never be perfect, but you WILL be a perfect failure if you never get started.

Start now – if you’re not already, join a course that fits your goals, then start applying what you learn immediately.

Great Internet Marketing Courses to Get You Started:

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Promoting Physical Products

Although a lot of affiliates do prefer to start out with the CPA networks and their lead gen or free trial offers, there’s also a lot to be said for starting out with physical products.  Instead of using networks like Azoogle and Clickbooth, affiliates who promote physical products use networks like CJ, Linkshare, and Shareasale.  And instead of using traditional affiliate landing pages, affiliates promoting physical products are more likely to build larger niche sites around several products.

A lot of affiliates shy away from physical products because they believe the commissions are too low.  While that can certainly be true in some cases (especially if you’re paying for your traffic), there are a few advantages that these affiliates are overlooking:

  • Physical product sites tend to have higher quality scores due to a larger amount of unique content.
  • Physical product sites nearly always get a steady flow of search engine traffic, assuming that the most basic SEO measures have been implemented.
  • Physical product sites are very stable.  Instead of offers that rotate on an almost weekly basis, you have real products that can last years with the same links.
  • There are a huge number of datafeed tools to semi-automate the process of building sites around physical products.
  • Ad networks love ads for “real” products.  When you order a free trial acai berry product or you sign up for auto loan comparison, a lot of people get something they’re not fully expecting (rebills, endless calls from having their personal info sold, etc.).  With physical products, people know what they’re getting and everything is on the up-and-up.

If you’re interested in learning more about promoting physical products, Matt Wolfe’s WordPress Classroom is a great place to start.   By using WordPress as your content management system, you greatly simplify the overall creation and management of your affiliate site.  You’ll not only learn how to earn an income here, you’ll learn to create a stable, lasting source of income for you and your family.

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How to Pick a Good Domain Name

Having had the opportunity to see a lot of affiliate websites over the years, I’ve noticed that a lot of affiliates have great marketing skills until it comes to their domain name.  Given that it’s such an easy thing to master, I wanted to offer up a few tips that can help you out next time you’re picking a domain for one of your affiliate sites.

  • If you’re doing PPV, your domain name is of very little importance.
  • If you’re doing PPC, make sure that your domain name (a) conveys professionalism and (b) includes your keywords
  • Avoid hyphens wherever possible.  If you must use them, limit it to just one.  the more you get, the more spammy your site starts to look.
  • Try not to use “the best” or “top” or “great” in your domain name.  These descriptive words make many users perceive your site as “cheap” or unprofessional.  Suppose you are reviewing anti virus products.  You’re much better off calling your site something like “Skyview Anti-Virus” or “Armored Anti-Virus” (just some random “brand-sounding” word) instead of “Great Anti Virus” or “Best Anti Virus”.  If you have to SAY it’s great or the best, it often has the opposite effect in the mind of your target.
  • Don’t go too keyword crazy, either.  AntiMalwareRemoveSpywareFromMyComputer.com isn’t going to look trustworthy to many people.
  • If you’re doing SEO, domain name takes on a whole new level of importance.  Pick a main root keyword and make sure it is in your domain name.
  • If you are having trouble finding domain names, use a site like DotoMator.com to help simplify the process.  You can enter in two columns of words and then it will match them up in every permutation and show you which are available for purchase.  I have saved countless hours using DotoMator.com.
  • Use a good host that protects your domain name once you own it.  HostGator is one highly reputable company you can choose to host a large number of domains for a single low monthly cost.

Feel free to comment with any additional tips you might have!

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Ever Wanted Live Affiliate Assistance?

I’ve been trying to get away from posting purely promotional posts lately.  Sometimes, I see a system or course that’s just too cool, though, and I have to say something.  This is one of those times.  Gary Bacchetti’s affiliate marketing course is truly an exceptional find.  Instead of the usual ebook or video download-based course, his course is based on live chat room interaction.  You get to see exactly what he doesn’t, then copy and replicate his techniques.

Live instruction is such a critical part of shortening the learning curve for any new endeavor.  Unfortunately, it’s virtually impossible to find a skilled and willing instructor in affiliate marketing.  Most of us just have to piece together what little we can find in the form of forum posts, videos, and ebooks.  This course is a truly rare exception to the rule.

I’ve saved the biggest surprise for last, though.  With Gary Bacchetti’s course, you actually get a phone number you can call for assistance.  That’s the kind of thing you usually only get with extremely expensive one-on-one coaching sessions, and even then, your time is usually limited to a very short window.  It’s certainly not something you would expect to get with a course that’s less than $30/month.

If you’re still having trouble and the impersonal nature of most training courses is starting to wear on you, you should definitely check out this course – Gary Bacchetti’s Internet Marketing Training Program.

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