Promoting Physical Products
Although a lot of affiliates do prefer to start out with the CPA networks and their lead gen or free trial offers, there’s also a lot to be said for starting out with physical products. Instead of using networks like Azoogle and Clickbooth, affiliates who promote physical products use networks like CJ, Linkshare, and Shareasale. And instead of using traditional affiliate landing pages, affiliates promoting physical products are more likely to build larger niche sites around several products.
A lot of affiliates shy away from physical products because they believe the commissions are too low. While that can certainly be true in some cases (especially if you’re paying for your traffic), there are a few advantages that these affiliates are overlooking:
- Physical product sites tend to have higher quality scores due to a larger amount of unique content.
- Physical product sites nearly always get a steady flow of search engine traffic, assuming that the most basic SEO measures have been implemented.
- Physical product sites are very stable. Instead of offers that rotate on an almost weekly basis, you have real products that can last years with the same links.
- There are a huge number of datafeed tools to semi-automate the process of building sites around physical products.
- Ad networks love ads for “real” products. When you order a free trial acai berry product or you sign up for auto loan comparison, a lot of people get something they’re not fully expecting (rebills, endless calls from having their personal info sold, etc.). With physical products, people know what they’re getting and everything is on the up-and-up.
If you’re interested in learning more about promoting physical products, Matt Wolfe’s WordPress Classroom is a great place to start. By using WordPress as your content management system, you greatly simplify the overall creation and management of your affiliate site. You’ll not only learn how to earn an income here, you’ll learn to create a stable, lasting source of income for you and your family.
