Getting the Most From Your Email Newsletter
A lot of affiliates like the idea of a newsletter…in principle. If you ask, though, most have never actually acted on what they know to be a very good idea. Building a list has potential for a great ROI if you do it right. To help you out, I’ve included a number of tips that have been helpful to me.
- Get a trustworthy mailer. I like aWeber because they’re double opt-in (that means that users have to confirm their email address to get on the list) and they have extremely high deliverability rates. They’re also very affordable. Click here if you want to learn more about their plans.
- Mail frequently. If you don’t, people have tendency to forget who you are. When your mailing finally arrives, they’re likely to hit the “Spam” button because they don’t hear from you often enough to remember when they opted into your correspondence.
- Make it timely. While this may not apply to all fields and topics, people definitely appreciate current information. If you can save them a trip to their favorite website for the same information, you’ve saved them time and helped to win their favor.
- Keep your tone consistent with your website (if you have one) and your audience’s sophistication level. If you’re writing about web marketing but targeting people with brick and mortar businesses, your language will be much less technical than if you’re writing about the same topic for industry veterans.
- Don’t be afraid of templates. If you have no design skills, there’s absolutely no shame in using a template. Heck, you can even joke about it if your audience is a casual one, but for goodness sake, have mercy on their eyes. Don’t go the DIY route and create some fluorescent monstrosity that gives everyone eyestrain.
- Keep it simple. If you want to highlight a lot of content, offer links to your website where people can view it all. Don’t clog up their inbox with a 10,000 word email.
Are there any good techniques I’m missing? I’m sure there are tons, so feel free to chime in on the comments.
