How to Pick a Good Domain Name
Having had the opportunity to see a lot of affiliate websites over the years, I’ve noticed that a lot of affiliates have great marketing skills until it comes to their domain name. Given that it’s such an easy thing to master, I wanted to offer up a few tips that can help you out next time you’re picking a domain for one of your affiliate sites.
- If you’re doing PPV, your domain name is of very little importance.
- If you’re doing PPC, make sure that your domain name (a) conveys professionalism and (b) includes your keywords
- Avoid hyphens wherever possible. If you must use them, limit it to just one. the more you get, the more spammy your site starts to look.
- Try not to use “the best” or “top” or “great” in your domain name. These descriptive words make many users perceive your site as “cheap” or unprofessional. Suppose you are reviewing anti virus products. You’re much better off calling your site something like “Skyview Anti-Virus” or “Armored Anti-Virus” (just some random “brand-sounding” word) instead of “Great Anti Virus” or “Best Anti Virus”. If you have to SAY it’s great or the best, it often has the opposite effect in the mind of your target.
- Don’t go too keyword crazy, either. AntiMalwareRemoveSpywareFromMyComputer.com isn’t going to look trustworthy to many people.
- If you’re doing SEO, domain name takes on a whole new level of importance. Pick a main root keyword and make sure it is in your domain name.
- If you are having trouble finding domain names, use a site like DotoMator.com to help simplify the process. You can enter in two columns of words and then it will match them up in every permutation and show you which are available for purchase. I have saved countless hours using DotoMator.com.
- Use a good host that protects your domain name once you own it. HostGator is one highly reputable company you can choose to host a large number of domains for a single low monthly cost.
Feel free to comment with any additional tips you might have!
